]

Project Date:
November 2011

Objective:
To develop a website and an introduction video for a luxury residential development by Swire Properties called ARGENTA.

Solution:
Located in the premium Mid-levels legendary district, I want to highlight the breathtaking panorama which every resident will enjoy directly from their balcony, a photo-driven layout with extendable background approach is applied to give a sensation to audience. Also worked with film director to pick the best shot to be featured in the website during their video shoot.

The introduction video is to showcase the uniqueness of the residential project – the location, the neighbourhood and the luxury greenery around site. A curvy silvery line is used as the visual cue to connect the different scenes and create a smooth journey for the audience.

My Responsibility:
Website Layout Design | Photo Selection | Storyboard Development | Video Art Direction