Project Date:
June 2007

Objective:
To create an integrated advertising campaign for my final year project.

Solution:
I invented “Paper Blog” for my final year project, also my showpiece for the graduation exhibition. It’s a funny mix of two opposite media: “Paper” and “Blog”. I make use of NCR paper (Carbonless Paper) as the medium to write, it makes copies when you write, so you can also share your message within your friends and family. It’s an identical process when you publish on a internet blog and share with others, but still working on traditional media – Paper! I want to convey a message that communication is not only about technology, it can be as simple as using a pen and paper to write what you think.

The Paper Blog is fully hand-made from binding to packaging. A very limited 30 copies were produced for the exhibition display and half of them were sold at the venue. Rest of them were sent to my good friends as a present.

My Responsibility:
Product Concept & Design | Production | Package Design | Print-Ad Art Direction