Project Date:
May 2012

Objective:
To develop a website promoting Jardine Matheson’s management training scheme “Jardines Graduate Scheme”

Solution:
The team came up with a “4-pillar” approach to illustrate the core values of the programme. Big imagery with interactive scrolling effect are used to communicate the scheme in a compelling and immediate way to make a meaningful connection with the Gen-Y audiences. Visual cues like lines, shapes are used throughout the site to connect the brand with each pillar.

My Responsibility:
Website Layout Design | Photo Selection