Project Date:
June 2013

Objective:
To build a digital presence to support the summer campaign “Passport to Paradise”

Solution:
To extend the user experience from the physical store to online, the team designed a online portal with a great range of content for user to engage, including mobile check in to unlock in-store offer, user uploads photos to enter competition, useful travel tips and brand promotion are also included in the portal.

My Responsibility:
User Experience Design | Art Direction | Web Design