Project Date:
April 2016

Objective:
To promote the new route non-stop flight launch from Hong Kong to Madrid

Solution:
Madrid is a energetic, vibrant destination with amazing culture and food. Riding on the fact that Cathay flies four times a week, two key visuals are developed, leverage on the iconic “things to do” in Madrid – Enjoy Flamenco dance and indulge in rich food culture. It features a simple local phrase to enable target audience to “travel like a local”. Social media posts are created to drive simple engagement, by asking which phrase best describe the respective experience, for a chance to win incentive.

My Responsibility:
Concept Development | Art Direction | Graphic Design