To engage with Hong Kong people about the Rugby event sponsored by the airline.

Under the overarching theme ”Welcome Aboard The Party”, a digital activation is created to help drive engagement with local audience. Borrow the concept of “online check in”, user can Facebook connect, watch the one minute Party-themed stadium film, share on their social media to generate the digital boarding pass, for a chance to win exclusive prizes, including air tickets, HK7s tickets, access to “best seat in the house” etc.

My Responsibility
Concept development | Activation mechanic | Campaign website design