Cathay Pacific The Artmap

ClientCathay PacificServiceConcept Development, Web Design

The Brief

To create a personalised birthday greeting for Marco Polo Club members, Cathay Pacific’s frequent flyer programme

The Idea

To create a truly meaningful personal birthday greeting for one million valued members, data plays the key role. By applying flight data to a tailor-made digital art algorithm in collaboration with a Hong Kong renowned digital artist, each passenger’s 12-month travel history is transformed into their very own contemporary art piece. The look and feel of the artwork was inspired by Cathay Pacific’s iconic Brushwing brand identity.

Member will receive an email on their birthday, a dedicated website is developed where they could view their artwork coming to life in a simple animation. The artwork can also be printed for framing, as well as shared across social.