Project Date
September 2017

Objective
To create the look and feel of the new digital presence for Asia Miles “Life Rewarded” brand platform

Solution
To reinforce the new proposition of Asia’s leading travel and lifestyle rewards programme, an reimagined app interface design with refreshing look and feel is created to communicate the change. From new photography direction to demonstrating brand new functionalities for everyday earn and burn experience, every detail has been considered carefully to communicate the positive change.

My responsibility
Concept development | Creative direction | UX/UI design