Project Date:
March 2015

Objective:
To promote Cathay Pacific’s new non-stop flight service from Hong Kong to Manchester

Solution:
When Hong Kong people travel to UK, they would choose to enter through London. The campaign shows an alternative to the target audience that you can also enjoy UK if you “start in Manchester”. A simple minisite is built to suggest you where to start in Manchester, based on your personal preferences: Music, sport, art, shopping and history. Partnered with a video content partner in Manchester, locals who live in Manchester are invited to talk about their favourite places for you to go when you visit Manchester.

My Responsibility:
Concept Development | Art Direction | Web Design